Founded in 2019, Surfups started from an idea and dream to create a sandal for your arch when barefoot. The idea originated from stand up paddle-boarding (SUP), so you could paddle longer. Standing in one spot for a long time your feet fall asleep, but with arch support it keeps your feet awake. After enlisting professionals to make the dream into a reality, Surfups was created. Our mission is to help live the barefoot lifestyle and to keep that feeling alive in your everyday life.